This is an easy week, I like! Basically, my mission is to go out and network with people face to face. This is a bit of a challenge for 2 reasons, 1) I am pretty shy when it comes to meeting and interacting with strangers, textbook introvert (off stage); 2) Due to my caretaking situation, I am not really going anywhere except the grocery store and drug store.
The tips are very useful though and have given me ideas for some opening lines, like, "Hey baby, what's your sign?" Just kidding! Seriously, I read something similar about getting people to your shows by going out into the street near the venue you are playing at earlier in the day with pad of paper and walking up to people on the street who look like they may dig your music and say, "Hi, I'm a musician performing at that club (point to club) tonight, have you ever seen any shows there?" Then you rap with them and write on the piece of paper your band name, name/address of venue, time of show, any other info. The paper pad makes it more personal than walking up and handing someone a pre-printed post card.
This will require me stepping way out of my comfort zone. Since most of the gigs on my upcoming tour are "playing for tips & merch sales" shows, I am required to work it extra pimp style so I can actually earn money on my tour and break even. It will be a tremendous opportunity for growth for me and I choose to make it fun and easy.
: )
Visit the inner workings of the mind of Astrum Lux Lucis.
Thursday, August 19, 2010
MSiNW Week 6: How To Build Your Mailing List
I received Ariel's newsletter today and it highlighted 5 other artists that are also taking the 9 week challenge. I checked out their blog entries to just check in with myself and if I'm on track. Looking on target and lagging a bit behind like some of the others as well, good to know.
Before I get to the business of this blog I'll update you with some personal life stuff since that is part of the reason I have been slackin on some of these posts. August 8th I left my home in Austin, Texas to travel to Kissimmee, Florida and spend the next 2-3 weeks with my 92 year old grandmother who has dementia and now requires 24/7 supervision. She's still very coherent mentally, she is just challenged with walking and dosing her meds, preparing food, etc. So I am temporary caretaker till my aunt comes down from Massachusettes to take my place.
My priority has been to spend as much quality time with her as possible since I leave to go on tour in September and will be on the road till Thanksgiving. The next time I come to visit, she may not remember who I am. She is my favorite person in the whole world, next to my Beloved, and she's also the person (my mom too) that I get my musical talents from. She was a professional musician in her younger days and still plays the bass fiddle in a few bands to this day, pretty cool!
That all being said, I sent out an enewsletter today. I usually follow Ariel's formula for the most part. I have always been an open, honest, and direct person, laying it all out there for the world to see. My philosophy is this - if I'm in the public eye, I'd rather people hear my "dirt" directly from me instead of some third party with motives in selling something for their benefit at the expense of mine. Eh hem, tabloids are famous for this crap. I also believe that if I can share my story, it may assist someone else with something in their life.
Since today's email was the official tour announcement enews, I started off with my bit about being in Kissimmee with my grandmother, then announced the tour and some of the unique aspects about it. I'm branding it "The Rock Out & Recycle Tour 2010 Benefiting Dogs Deserve Better" because that is the shortest way I can sum it up and create interest as well.
It is my first real full on tour so I am very enthusiastic about it. I am also enthusiastic to be partnering with DDB, utilizing their 34,000+ facebook fan page and their main mailing list and any other social media they use. The gist of it is that fans bring their old electronics, ink jet cartridges, and jewelry to my show and drop it in the designated recycling bin. I handle the rest. The recycling company pays me for these items and I take that money and donate it to DDB. This is part A.
Part B is that I am creating a really unique audio/visual experience for the show attendee as well. This si way more than a sometimes rather boring solo acoustic show. I'm teaming up with an awesome videographer to make mini-movies of each of my songs. I'm composing percussion backing tracks to accompany my musical performance and the mini-movies will be playing behind me on a big projector screen.
I am creatively thinking of so many ways to generate press on this tour, and reading Ariel's book I was reminded of holding a raffle at my shows to collect names for my mailing list. Way back in the day I used this very same method to collect names, thank you for the reminder Ariel!
Oh yeah, I'm also livecasting my travels on my online interactive TV channel - One World (R)evolution TV. This will be a pay-per-view service. I charge $0.99 for a 1-week trial, then I automatically deduct $4.97 per month for your subscription. I expect BIG things when this tour gets rolling!
Since I explained all of this in my enews, it was rather long and decided to leave it as an info-email only with no call to action, well, other than to open my newsletter and read it. After reading chapter 6, I decided to take a look at some analytics of my enews. It was pretty sad! I have 215 people on my list and only about 30 of them actually open and read the damn thing! I was noticing that a lot of names I'd gathered from open mic night performances is that these people did nt open the emails. I'm thinking, "why sign up on my list of you have no interest in reading it?!?!?!?"
I believe my subject lines are pretty catchy so I am looking into increasing my open rate, maybe this is covered in future chapters of Ariel's book? I had to laugh because even my marketing consultant has a 0% open rate, nice! My mom & dad open about 60% of the time, nice, but they've never been big supporters of my career choice, especially my dad. I was glad to see my Beloved and my BFF had a 100% open rate otherwise I'd be throwin down! lol!
The one point in this chapter I find conflict with is Ariel goes into great length to assure your mailing list sign-ups that their info is confidential and will never be sold, then she suggests contacting other bands and swapping lists, huh?!??! I prefer to keep my peeps fully and completely private and confidential, they are my peeps and one of my high agreements in my life is truth and integrity. If I say your info is private and confidential, I mean it.
Oh yeah, I went to my Myspace page, which I admit I neglect these days with facebook taking over, it's all changed! I went to embed my google concert calendar into it and was unable to figure out how to edit my profile, wtf?!?!?! This is one thing I'd love to be able to synch with all my SN sites - tour calendar synching. With my tour coming up, listing my dates on every single site is very time consuming, programmers, are you reading this?
On that note, here is my call to action - please sign up on my email list. Your info is confidential, private, and never shared. You also receive a FREE MP3 download when you sign up. Visit http://www.oneworldrevolution.us to sign up today! Come join the conscious (R)evolution of awakening!
Before I get to the business of this blog I'll update you with some personal life stuff since that is part of the reason I have been slackin on some of these posts. August 8th I left my home in Austin, Texas to travel to Kissimmee, Florida and spend the next 2-3 weeks with my 92 year old grandmother who has dementia and now requires 24/7 supervision. She's still very coherent mentally, she is just challenged with walking and dosing her meds, preparing food, etc. So I am temporary caretaker till my aunt comes down from Massachusettes to take my place.
My priority has been to spend as much quality time with her as possible since I leave to go on tour in September and will be on the road till Thanksgiving. The next time I come to visit, she may not remember who I am. She is my favorite person in the whole world, next to my Beloved, and she's also the person (my mom too) that I get my musical talents from. She was a professional musician in her younger days and still plays the bass fiddle in a few bands to this day, pretty cool!
That all being said, I sent out an enewsletter today. I usually follow Ariel's formula for the most part. I have always been an open, honest, and direct person, laying it all out there for the world to see. My philosophy is this - if I'm in the public eye, I'd rather people hear my "dirt" directly from me instead of some third party with motives in selling something for their benefit at the expense of mine. Eh hem, tabloids are famous for this crap. I also believe that if I can share my story, it may assist someone else with something in their life.
Since today's email was the official tour announcement enews, I started off with my bit about being in Kissimmee with my grandmother, then announced the tour and some of the unique aspects about it. I'm branding it "The Rock Out & Recycle Tour 2010 Benefiting Dogs Deserve Better" because that is the shortest way I can sum it up and create interest as well.
It is my first real full on tour so I am very enthusiastic about it. I am also enthusiastic to be partnering with DDB, utilizing their 34,000+ facebook fan page and their main mailing list and any other social media they use. The gist of it is that fans bring their old electronics, ink jet cartridges, and jewelry to my show and drop it in the designated recycling bin. I handle the rest. The recycling company pays me for these items and I take that money and donate it to DDB. This is part A.
Part B is that I am creating a really unique audio/visual experience for the show attendee as well. This si way more than a sometimes rather boring solo acoustic show. I'm teaming up with an awesome videographer to make mini-movies of each of my songs. I'm composing percussion backing tracks to accompany my musical performance and the mini-movies will be playing behind me on a big projector screen.
I am creatively thinking of so many ways to generate press on this tour, and reading Ariel's book I was reminded of holding a raffle at my shows to collect names for my mailing list. Way back in the day I used this very same method to collect names, thank you for the reminder Ariel!
Oh yeah, I'm also livecasting my travels on my online interactive TV channel - One World (R)evolution TV. This will be a pay-per-view service. I charge $0.99 for a 1-week trial, then I automatically deduct $4.97 per month for your subscription. I expect BIG things when this tour gets rolling!
Since I explained all of this in my enews, it was rather long and decided to leave it as an info-email only with no call to action, well, other than to open my newsletter and read it. After reading chapter 6, I decided to take a look at some analytics of my enews. It was pretty sad! I have 215 people on my list and only about 30 of them actually open and read the damn thing! I was noticing that a lot of names I'd gathered from open mic night performances is that these people did nt open the emails. I'm thinking, "why sign up on my list of you have no interest in reading it?!?!?!?"
I believe my subject lines are pretty catchy so I am looking into increasing my open rate, maybe this is covered in future chapters of Ariel's book? I had to laugh because even my marketing consultant has a 0% open rate, nice! My mom & dad open about 60% of the time, nice, but they've never been big supporters of my career choice, especially my dad. I was glad to see my Beloved and my BFF had a 100% open rate otherwise I'd be throwin down! lol!
The one point in this chapter I find conflict with is Ariel goes into great length to assure your mailing list sign-ups that their info is confidential and will never be sold, then she suggests contacting other bands and swapping lists, huh?!??! I prefer to keep my peeps fully and completely private and confidential, they are my peeps and one of my high agreements in my life is truth and integrity. If I say your info is private and confidential, I mean it.
Oh yeah, I went to my Myspace page, which I admit I neglect these days with facebook taking over, it's all changed! I went to embed my google concert calendar into it and was unable to figure out how to edit my profile, wtf?!?!?! This is one thing I'd love to be able to synch with all my SN sites - tour calendar synching. With my tour coming up, listing my dates on every single site is very time consuming, programmers, are you reading this?
On that note, here is my call to action - please sign up on my email list. Your info is confidential, private, and never shared. You also receive a FREE MP3 download when you sign up. Visit http://www.oneworldrevolution.us to sign up today! Come join the conscious (R)evolution of awakening!
Wednesday, August 11, 2010
Week 5: Your Newsletter List Vs Your Email List & Conducting Surveys
This week I am supposed to find out who my fans are, what their about, what their into, etc. Since I had no idea, I decided to conduct a survey to find this out. I used Survey Monkey as suggested by Ariel and I developed a simple 8 question survey to find out my fans sexual identity, age, various interests, and how we can best interact.
Of the folks who took the survey I gathered the following data:
I have more woman fans than men.
Most are married, followed by single people, then in a relationship.
The average age of my fans is 43.
My fans have pretty much the same hobbies and interests as me.
Most fans are on facebook, follwed by Myspace, then a tie with twitter and LinkedIn, then Flickr.
Their magazines, podcasts, blogs, and news media outlets vary all over the map.
Their favorite artists/bands reflect music that is similar to mine with a few exceptions.
Their way to interact with me best is varied from simply enjoying my facebook posts to receiving my newsletters.
I'll now take this information and create an email that will first highlight the survey results, then chat a bit more about some stuff happening in my world, and then close with an offer for folks to subscribe to my online interactive TV livecast - One World (R)evolution TV. It's a subscription based interactive platform that will be used to livecast my upcoming tour this fall - The Rock Out & Recycle Tour 2010 Benefiting Dogs Deserve Better. For a very low monthly rate ($4.97/mo) folks can see my life live on the road and interact with me as well with the chat room. Since I'm traveling solo, it will be nice company for me.
I did enjoy Ariel's outline of writing an effective newsletter. I will implement this in all future newsletters for sure! I trust Week 6 will assist me in developing catchy "must open" subject lines so I can increase my open rate.
: )
Of the folks who took the survey I gathered the following data:
I have more woman fans than men.
Most are married, followed by single people, then in a relationship.
The average age of my fans is 43.
My fans have pretty much the same hobbies and interests as me.
Most fans are on facebook, follwed by Myspace, then a tie with twitter and LinkedIn, then Flickr.
Their magazines, podcasts, blogs, and news media outlets vary all over the map.
Their favorite artists/bands reflect music that is similar to mine with a few exceptions.
Their way to interact with me best is varied from simply enjoying my facebook posts to receiving my newsletters.
I'll now take this information and create an email that will first highlight the survey results, then chat a bit more about some stuff happening in my world, and then close with an offer for folks to subscribe to my online interactive TV livecast - One World (R)evolution TV. It's a subscription based interactive platform that will be used to livecast my upcoming tour this fall - The Rock Out & Recycle Tour 2010 Benefiting Dogs Deserve Better. For a very low monthly rate ($4.97/mo) folks can see my life live on the road and interact with me as well with the chat room. Since I'm traveling solo, it will be nice company for me.
I did enjoy Ariel's outline of writing an effective newsletter. I will implement this in all future newsletters for sure! I trust Week 6 will assist me in developing catchy "must open" subject lines so I can increase my open rate.
: )
Thursday, August 5, 2010
Week 4: Musician's Web 2.0 Guide
Wow! This week is a friggin' big one of stuff!
1. Commoncraft - Demystifying The Web 2.0 in Less Than 15 Minutes.
This is the fun part, visit this website - http://www.commoncraft.com and watch six videos. They were very cool and offer wonderful informative advice. I actually learned a thing or two.
2. Create Your Google Reader.
Done!
3. Blogging & Podcasting.
A. Created my mybloglog account
B. Option 1: Start Your Own Blog. Uh, done. : )
Written exercise for part B - Identify 50 Blogs I Desire To Be Reviewed On.
1. http://www.rockmusicblog.net/
2. http://www.guardian.co.uk/music/musicblog
3. http://blog.limewire.com/
4. http://music.aol.com/blog/
5. http://blogs.kcrw.com/musicnews/
6. http://www.themodernmusic.com/
7. http://www.brooklynvegan.com/
8. http://hypem.com/
9. http://www.austin360.com/blogs/
10. http://againsthegrainblog.com/
11. http://music4humans.wordpress.com/
12. http://www.clashmusic.com/
13. http://latimesblogs.latimes.com/music_blog/
14. http://consequenceofsound.net/
15. http://awaitingtheflood.com/
16. http://theaudioperv.com/
17. http://neonlimelight.com/
18. http://hotmusicbeat.com/
19. http://tuneage.tumblr.com/
20. http://www.livemusicblog.com/
21. http://mvremix.com/rock_blogs/
22. http://concerttickets2.com/concert_reviews/
23. http://www.coffeecitymusiclounge.com/
24. http://errolsweekly.wordpress.com/
25. http://forgottendiscfriday.blogspot.com/
26. http://noexpiration.blogspot.com/
27. http://popdose.com/
28. http://thesilvertongueonline.com/
29. http://www.aux.tv/newmusic/
30. http://perplexio76.blogspot.com/
31. http://www.buzzinmusicblog.co.uk/
32. http://www.offthedial.ca/
33. http://livinglifeonashoestring.com/
34. http://www.lightsandmusictheplay.com/category/rock-music/
35. http://bitwavemusic.blogspot.com/
36. http://www.livedaily.com/
37. http://ripplemusic.blogspot.com/
38. http://www.glamourgirltips.com/
39. http://www.musicnewsnet.com/
40. http://www.athousandguitars.com/
41. http://popwreckoning.com/
42. http://radioindyall.blogspot.com/
43. http://americannoise.com/
44. http://www.rocklinks.co.uk/
45. http://stereogum.com/
46. http://pitchfork.com/
47. http://dreamcatchercalendars.com/aam/blog/
48. http://rockandrollreport.com/
49. http://nightwatchershouseofrock.blogspot.com/
50. http://www.behindthehype.com/
Jesus! That was a serious chunk of time to collect all those. Now to read and post casual commentary - oye vey! I can forsee some immediate requirements for serious time management skills to come into play for sure.
C. Option 2: Become an avid blog reader and comment back. See my post just above this about time management.
D. Option 3: Hire A PR Firm To Handle Blog Placements For You. Well, I've kind of already done this on a small scale. My current publicist is working with print mainly. I've received a few reviews on some blogs already - SKOPE being one of those. It is a lot of work and I totally see the requirement for an assistant at this point in my career - any takers? : )
E.. Option 4: Attend Conferences And Meetups And Meet Bloggers Face To Face. I have plans for these - attending Winter NAMM 2011, SXSW 2011 (I may even be hosting my very own panel thanks to the inspiration of Ariel Hyatt), ASCAP I Create Music Expo....
4. Join The PodSafe Music Network.
Hmm, OK I would however I am unable to find it via blackle search...will look into later, getting a little burnt out on staring at this friggin'computer screen.
5. Twitter - Start Tweeting.
Yup, already doing that - @astrumluxlucis and linked to ping.fm, facebook, reverbnation, myspace, etc....
6. Flickr - Your Visual Photo Blog.
I just set this up today...plan to upload pictures when I get time.
That concludes Week 4. I am either all caught up or still require to complete Week 5's assignments to be caught up. This was a long day, long assignment.
Looking up all those blogs really takes a lot of time. Some of the blogs were chaotic and just immediately went away from those. Others were not appropriate for my music style.
This Web 2.0 is a fairly new world to me so I am still challenged with a learning curve. Some one will benefit greatly from providing a hands on service to teach this stuff to musicians in a way that is fun and easy.
I'm off to veg for a bit.....
1. Commoncraft - Demystifying The Web 2.0 in Less Than 15 Minutes.
This is the fun part, visit this website - http://www.commoncraft.com and watch six videos. They were very cool and offer wonderful informative advice. I actually learned a thing or two.
2. Create Your Google Reader.
Done!
3. Blogging & Podcasting.
A. Created my mybloglog account
B. Option 1: Start Your Own Blog. Uh, done. : )
Written exercise for part B - Identify 50 Blogs I Desire To Be Reviewed On.
1. http://www.rockmusicblog.net/
2. http://www.guardian.co.uk/music/musicblog
3. http://blog.limewire.com/
4. http://music.aol.com/blog/
5. http://blogs.kcrw.com/musicnews/
6. http://www.themodernmusic.com/
7. http://www.brooklynvegan.com/
8. http://hypem.com/
9. http://www.austin360.com/blogs/
10. http://againsthegrainblog.com/
11. http://music4humans.wordpress.com/
12. http://www.clashmusic.com/
13. http://latimesblogs.latimes.com/music_blog/
14. http://consequenceofsound.net/
15. http://awaitingtheflood.com/
16. http://theaudioperv.com/
17. http://neonlimelight.com/
18. http://hotmusicbeat.com/
19. http://tuneage.tumblr.com/
20. http://www.livemusicblog.com/
21. http://mvremix.com/rock_blogs/
22. http://concerttickets2.com/concert_reviews/
23. http://www.coffeecitymusiclounge.com/
24. http://errolsweekly.wordpress.com/
25. http://forgottendiscfriday.blogspot.com/
26. http://noexpiration.blogspot.com/
27. http://popdose.com/
28. http://thesilvertongueonline.com/
29. http://www.aux.tv/newmusic/
30. http://perplexio76.blogspot.com/
31. http://www.buzzinmusicblog.co.uk/
32. http://www.offthedial.ca/
33. http://livinglifeonashoestring.com/
34. http://www.lightsandmusictheplay.com/category/rock-music/
35. http://bitwavemusic.blogspot.com/
36. http://www.livedaily.com/
37. http://ripplemusic.blogspot.com/
38. http://www.glamourgirltips.com/
39. http://www.musicnewsnet.com/
40. http://www.athousandguitars.com/
41. http://popwreckoning.com/
42. http://radioindyall.blogspot.com/
43. http://americannoise.com/
44. http://www.rocklinks.co.uk/
45. http://stereogum.com/
46. http://pitchfork.com/
47. http://dreamcatchercalendars.com/aam/blog/
48. http://rockandrollreport.com/
49. http://nightwatchershouseofrock.blogspot.com/
50. http://www.behindthehype.com/
Jesus! That was a serious chunk of time to collect all those. Now to read and post casual commentary - oye vey! I can forsee some immediate requirements for serious time management skills to come into play for sure.
C. Option 2: Become an avid blog reader and comment back. See my post just above this about time management.
D. Option 3: Hire A PR Firm To Handle Blog Placements For You. Well, I've kind of already done this on a small scale. My current publicist is working with print mainly. I've received a few reviews on some blogs already - SKOPE being one of those. It is a lot of work and I totally see the requirement for an assistant at this point in my career - any takers? : )
E.. Option 4: Attend Conferences And Meetups And Meet Bloggers Face To Face. I have plans for these - attending Winter NAMM 2011, SXSW 2011 (I may even be hosting my very own panel thanks to the inspiration of Ariel Hyatt), ASCAP I Create Music Expo....
4. Join The PodSafe Music Network.
Hmm, OK I would however I am unable to find it via blackle search...will look into later, getting a little burnt out on staring at this friggin'computer screen.
5. Twitter - Start Tweeting.
Yup, already doing that - @astrumluxlucis and linked to ping.fm, facebook, reverbnation, myspace, etc....
6. Flickr - Your Visual Photo Blog.
I just set this up today...plan to upload pictures when I get time.
That concludes Week 4. I am either all caught up or still require to complete Week 5's assignments to be caught up. This was a long day, long assignment.
Looking up all those blogs really takes a lot of time. Some of the blogs were chaotic and just immediately went away from those. Others were not appropriate for my music style.
This Web 2.0 is a fairly new world to me so I am still challenged with a learning curve. Some one will benefit greatly from providing a hands on service to teach this stuff to musicians in a way that is fun and easy.
I'm off to veg for a bit.....
Week 3: Optimizing Your Website
So I got a comment from Ariel that I am falling behind in my posts. Funny thing is, I planned to post right before I received the comment. It was nice to be reminded though as I have become rather busy these days planning for my upcoming solo acoustic tour - The Rock Out & Recycle Tour 2010 Benefiting Dogs Deserve Better, and also taking a 3 week trip to Florida to care for my 92 year old grandmother in August...whew!
I did the work in week 3 and week 4 for that matter, I was unable to get to blogging about it so here we go with week 3.
Step 1. Add you pitch to your home page.
I actually did this during week 1. My pitch is actually at the top of every page of my website - http://www.oneworldrevolution.us. I believe I've added it to all my social networking sites as well. There are so many it is challenging to keep up at times, especially with all that is on my plate as of late.
Step 2. Your site must load in LESS than 3.5 seconds.
All my sites load in less than 3.5 seconds. My Myspace profile is unpimped for this reason, well, that and I have no idea how to pimp it. ; )
Step 3. No flash intros.
Nope, none.
Step 4. Have a consistent look and feel throughout the net.
I am for the most part. Since I am "The Green Vegan Rawker", where I am unable to actually design, I use the color green as the main color of the site. My YouTube page is green and all my videos are framed in green. My Justin.tv channel is green as well although that site does have some ability to be designed.
Step 5. Give away a free exclusive MP3/Video.
I do both. When you sign up on my mailing list, you receive a free MP3 and when you purchase my new album "Transitions" you receive a free DVD. The email sign up box with the free MP3 offer is on every page of my website, usually right at the top. I also mention both of these offers at shows.
Step 6. Make It Clear, And Set Them At Ease.
I just added "We keep your email address confidential and private" to my sign up widgets. I believe the free offer is clear as well.
I did the work in week 3 and week 4 for that matter, I was unable to get to blogging about it so here we go with week 3.
Step 1. Add you pitch to your home page.
I actually did this during week 1. My pitch is actually at the top of every page of my website - http://www.oneworldrevolution.us. I believe I've added it to all my social networking sites as well. There are so many it is challenging to keep up at times, especially with all that is on my plate as of late.
Step 2. Your site must load in LESS than 3.5 seconds.
All my sites load in less than 3.5 seconds. My Myspace profile is unpimped for this reason, well, that and I have no idea how to pimp it. ; )
Step 3. No flash intros.
Nope, none.
Step 4. Have a consistent look and feel throughout the net.
I am for the most part. Since I am "The Green Vegan Rawker", where I am unable to actually design, I use the color green as the main color of the site. My YouTube page is green and all my videos are framed in green. My Justin.tv channel is green as well although that site does have some ability to be designed.
Step 5. Give away a free exclusive MP3/Video.
I do both. When you sign up on my mailing list, you receive a free MP3 and when you purchase my new album "Transitions" you receive a free DVD. The email sign up box with the free MP3 offer is on every page of my website, usually right at the top. I also mention both of these offers at shows.
Step 6. Make It Clear, And Set Them At Ease.
I just added "We keep your email address confidential and private" to my sign up widgets. I believe the free offer is clear as well.
Tuesday, July 20, 2010
Music Success in Nine Weeks Entry #5 - Week 2 Assignment
Week 2 is developing your perfect pitch, marketing pitch that is.
Step 1: Write down the following:
A) Type of genres my music fits in:
Rock
Pop
Alternative
Alt-Country
Acoustic/Folk/Singer-songwriter
B) Write down all the artists/bands my music is compared to:
3 Doors Down
Sister Hazel
Daughtry
Melissa Etheridge
Pat Benatar
Heart
Gin Blossoms
Soul Asylum
Joan Baez
Sophie B. Hawkins
Foo Fighters
Gretchen Wilson
Paula Cole
Fastball
Tonic
Toad The Wet Sprocket
C) Write down all artists/bands/other famous people-authors who've influenced me:
Queensryche
Ronnie James Dio
Metallica (1st 3 albums)
Iron Maiden
X
The Circle Jerks
The Go-Go's
Megadeath
King Diamond/Mercyful Fate
Black Sabbath
Dark new Day
3 Doors Down
Breaking Benjamin
Seether
Pat Benatar
Heart
Garth Brooks
The Cult
Ozzy Osbourne
Eckhart Tolle
Deepak Chopra
Wayne Dyer
Abraham-Hicks
Robert Tennyson Stevens
Neale Donald Walsh
Don Miguel Ruiz
David Wolfe
Dr. Douglas Graham
D) Write down all the feelings and vibes I choose to create or convey with my music:
Love
Peace
Empowerment
Happiness
Hope
Step 2: Choose your favorites. Look at the lists above and use these elements as a guideline to come up with a few words or sentences that sum you up:
Versatile Rocker
Conscious
Aware
Empath
Strong
Free spirit
Feeling
Step 3: Log in and test it out at http://www.15secondpitch.com/
This is what it gave me:
My name is Astrum Lux Lucis and I am a Rock Star specializing in conscious awakening through awesome rock music. I am a singer/songwriter/musician. My Divine purpose is to awaken the world with my awesome rock music. Come join the (R)evolution!
Step 4: Write my pitch here:
My name is Astrum Lux Lucis, singer/songwriter/musician from the conscious rock band One World (R)evolution.
I actually trim it down to this:
Conscious rock music for the (R)evolution of awakening.
Step 5: Say it out loud!
Step 6: Place my pitch everywhere!!!
This will take a bit of time. It's already on every page of my website, my business cards, my print materials, etc...
###
Ahh, week 2 is a nice easy week which is awesome because I just signed with a booking agent and we're strategizing on booking a solo acoustic tour of the US that begins the end of summer through December. Yay!
Step 1: Write down the following:
A) Type of genres my music fits in:
Rock
Pop
Alternative
Alt-Country
Acoustic/Folk/Singer-songwriter
B) Write down all the artists/bands my music is compared to:
3 Doors Down
Sister Hazel
Daughtry
Melissa Etheridge
Pat Benatar
Heart
Gin Blossoms
Soul Asylum
Joan Baez
Sophie B. Hawkins
Foo Fighters
Gretchen Wilson
Paula Cole
Fastball
Tonic
Toad The Wet Sprocket
C) Write down all artists/bands/other famous people-authors who've influenced me:
Queensryche
Ronnie James Dio
Metallica (1st 3 albums)
Iron Maiden
X
The Circle Jerks
The Go-Go's
Megadeath
King Diamond/Mercyful Fate
Black Sabbath
Dark new Day
3 Doors Down
Breaking Benjamin
Seether
Pat Benatar
Heart
Garth Brooks
The Cult
Ozzy Osbourne
Eckhart Tolle
Deepak Chopra
Wayne Dyer
Abraham-Hicks
Robert Tennyson Stevens
Neale Donald Walsh
Don Miguel Ruiz
David Wolfe
Dr. Douglas Graham
D) Write down all the feelings and vibes I choose to create or convey with my music:
Love
Peace
Empowerment
Happiness
Hope
Step 2: Choose your favorites. Look at the lists above and use these elements as a guideline to come up with a few words or sentences that sum you up:
Versatile Rocker
Conscious
Aware
Empath
Strong
Free spirit
Feeling
Step 3: Log in and test it out at http://www.15secondpitch.com/
This is what it gave me:
My name is Astrum Lux Lucis and I am a Rock Star specializing in conscious awakening through awesome rock music. I am a singer/songwriter/musician. My Divine purpose is to awaken the world with my awesome rock music. Come join the (R)evolution!
Step 4: Write my pitch here:
My name is Astrum Lux Lucis, singer/songwriter/musician from the conscious rock band One World (R)evolution.
I actually trim it down to this:
Conscious rock music for the (R)evolution of awakening.
Step 5: Say it out loud!
Step 6: Place my pitch everywhere!!!
This will take a bit of time. It's already on every page of my website, my business cards, my print materials, etc...
###
Ahh, week 2 is a nice easy week which is awesome because I just signed with a booking agent and we're strategizing on booking a solo acoustic tour of the US that begins the end of summer through December. Yay!
Monday, July 19, 2010
Music Success in Nine Weeks Entry #4 - Goals Part - 3
My Music Goals For The Next 12 Months:
1. I write, record, and release a new 13-song album by April 1, 2011.
2. My current album "Transitions" charts in the Billboard 200 chart by July 19, 2011.
3. I embark on a tour of the US and Europe with my full band and play 100+ dates by July 19, 2011.
4. I have my music placed in film and TV ongoingly.
5. I have a great support team consisting of a business manager, a booking agent, a publicist, a radio promoter, a marketing consultant, a soundperson, a merchandise person, a fan club president, a Street Team president, and a tour manager in place by July 19, 2011
6. I film music videos for my songs "Get Your Green On", "Goodbye", and "Stop The Insanity" by July 19, 2011.
Music Goals for My Lifetime:
1. I am inducted into the Rock-n-Roll Hall of Fame.
2. I win several Grammy Awards.
3. I am recognized world-wide as an artist that brings conscious awakening to the world.
More to come as I think of them...this set of goals is rather challenging.
My Money Goals for the Next 12 Months:
1. I earn and receive $3,000 in net income by August 31, 2010 from the sale of my music, including CD sales, music download sales, licensing fees, and live performances, my CafePress Store, my merchandise, my affiliate memberships, my Sun Fire Superfoods product line, investments, and other business ventures I create. I increase my earnings by $1,000 in net income progressively each month over the next 12 month period.
2. I eliminate all of my debt and become debt-free by July 19, 2011.
3. I acquire sponsorships for tour and marketing support from individuals, companies, and businesses I am in alignment with ethically ongoingly as required.
4. I acquire angel investors and financial backers for recording, touring and marketing support ongoingly as required.
5. I hire a trustworthy and reputable financial advisor to handle all my financial investments and manage my funds with the highest degree of integrity and honesty creating my highest outcome for positive financial gains.
6. I develop relationships with charities and organizations that I invest in and create positive outcomes for both the organization and my self as we co-create conscious prosperity together for the benefit of Divine outcomes fulfilled.
My Lifetime Goals:
1. I believe and fully trust my true Divinity and see Divinity and perfection in all things always.
2. I believe fully in the abundance of my universe and I allow my self to experience all my life has to offer me to the fullest potential of all my positive Divinely inspired outcomes fulfilled.
3. I allow my self to be my perfect ideal body image and I experience pride in my body image.
4. I love my body-temple and I choose to always nourish and feed my body-temple with the highest choices in whole organic vegan and raw foods, thought forms, relationships, actions and deeds, and to care for and recognize my body-temple as the physical manifestation of God in me always and in all things.
5. I am in a state of continual appreciation for all the blessings of abundance, love, and joy that I receive in my life.
6. I allow my self success in my music career and with all my entrepreneurial endeavors throughout my lifetime.
7. I choose my relationship with my true Divine self first and foremost in my life knowing that this relationship is the foundation of all other relationships that are created and manifested in my life.
8. I own several properties on all the Islands of Hawai'i, including my dream home Kalamakumu on the Big Island.
9. I own an apartment in New York City, San Francisco, Seattle, London, Paris, and any other cities that I find myself desiring to live in temporarily throughout my life time. I also own properties at various ski resorts I enjoy skiing at.
These goals, I am sure, will continually be added to and upgraded as I journey joyously through my life. The most important goals are those about my relationship with my higher self and my spirituality, the rest is just the icing on the cake.
###
Yesterday I took a class at the New Earth Center in Austin, Texas called "Language of Mastery", it was AMAZING!!! I have studied this system of speech for about 2 years now, it's called "conscious language" and it is really amazing life upgrading technology. If you are one who does affirmations only to remain in the same place, I highly encourage you to look into conscious language technologies - http://www.masterysystems.com/
1. I write, record, and release a new 13-song album by April 1, 2011.
2. My current album "Transitions" charts in the Billboard 200 chart by July 19, 2011.
3. I embark on a tour of the US and Europe with my full band and play 100+ dates by July 19, 2011.
4. I have my music placed in film and TV ongoingly.
5. I have a great support team consisting of a business manager, a booking agent, a publicist, a radio promoter, a marketing consultant, a soundperson, a merchandise person, a fan club president, a Street Team president, and a tour manager in place by July 19, 2011
6. I film music videos for my songs "Get Your Green On", "Goodbye", and "Stop The Insanity" by July 19, 2011.
Music Goals for My Lifetime:
1. I am inducted into the Rock-n-Roll Hall of Fame.
2. I win several Grammy Awards.
3. I am recognized world-wide as an artist that brings conscious awakening to the world.
More to come as I think of them...this set of goals is rather challenging.
My Money Goals for the Next 12 Months:
1. I earn and receive $3,000 in net income by August 31, 2010 from the sale of my music, including CD sales, music download sales, licensing fees, and live performances, my CafePress Store, my merchandise, my affiliate memberships, my Sun Fire Superfoods product line, investments, and other business ventures I create. I increase my earnings by $1,000 in net income progressively each month over the next 12 month period.
2. I eliminate all of my debt and become debt-free by July 19, 2011.
3. I acquire sponsorships for tour and marketing support from individuals, companies, and businesses I am in alignment with ethically ongoingly as required.
4. I acquire angel investors and financial backers for recording, touring and marketing support ongoingly as required.
5. I hire a trustworthy and reputable financial advisor to handle all my financial investments and manage my funds with the highest degree of integrity and honesty creating my highest outcome for positive financial gains.
6. I develop relationships with charities and organizations that I invest in and create positive outcomes for both the organization and my self as we co-create conscious prosperity together for the benefit of Divine outcomes fulfilled.
My Lifetime Goals:
1. I believe and fully trust my true Divinity and see Divinity and perfection in all things always.
2. I believe fully in the abundance of my universe and I allow my self to experience all my life has to offer me to the fullest potential of all my positive Divinely inspired outcomes fulfilled.
3. I allow my self to be my perfect ideal body image and I experience pride in my body image.
4. I love my body-temple and I choose to always nourish and feed my body-temple with the highest choices in whole organic vegan and raw foods, thought forms, relationships, actions and deeds, and to care for and recognize my body-temple as the physical manifestation of God in me always and in all things.
5. I am in a state of continual appreciation for all the blessings of abundance, love, and joy that I receive in my life.
6. I allow my self success in my music career and with all my entrepreneurial endeavors throughout my lifetime.
7. I choose my relationship with my true Divine self first and foremost in my life knowing that this relationship is the foundation of all other relationships that are created and manifested in my life.
8. I own several properties on all the Islands of Hawai'i, including my dream home Kalamakumu on the Big Island.
9. I own an apartment in New York City, San Francisco, Seattle, London, Paris, and any other cities that I find myself desiring to live in temporarily throughout my life time. I also own properties at various ski resorts I enjoy skiing at.
These goals, I am sure, will continually be added to and upgraded as I journey joyously through my life. The most important goals are those about my relationship with my higher self and my spirituality, the rest is just the icing on the cake.
###
Yesterday I took a class at the New Earth Center in Austin, Texas called "Language of Mastery", it was AMAZING!!! I have studied this system of speech for about 2 years now, it's called "conscious language" and it is really amazing life upgrading technology. If you are one who does affirmations only to remain in the same place, I highly encourage you to look into conscious language technologies - http://www.masterysystems.com/
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