MSi9W Week 8 - Creating A Contiuum Program

Ah, here we are at week 8, one more week to go!

This week, we are to create a "funnel". This is a way to create ongoing "passive income" or create high-dollar events. As I read the list Ariel provided, I resonated with a lot of the ideas and some of them were already part of my "things to do one day" list. I guess that day is here.

I believe there is a misprint in the book though, because in the funnel diagrams, there is nothing written, so I am a little confused on what to do with those so I will go on to the second exercise.

Continuum Program Ideas:

1. Monthly Fan Club.
This is a great idea, although at present, my "fans" appear to be a little disengaged. I will create it though for when I start getting fans that actually are fully engaged in the co-create interactive exchange we share with one another. Ariel suggests creating a unique song or video to share. I'll probably opt for the song since I am unsure how to make a video private.

2. Special Events With The Band Club.
I have attempted this one in the past without much success. Well, actually, it was used more as an incentive to make a call to action, like "be the first 10 people to buy my new CD and when I come to your town on tour we'll have dinner". Again, once the pro-active fans are in place, I will implement something like "dinner with me" while on tour.

3. Artist Critique and Feedback.
I have used this in the past as well. I've had good response from it too. When I was getting ready to choose songs for my "Cheryl Hill - Let Love In" EP, I asked fans to vote on 5 songs and pick their top 3. Everyone who voted received a free copy of the finished CD. I will use this for my next album project winter 2011.

4. Annual Camping Festival.
I LOVE this idea! I actually desire to create my own festival called "VegStock" where all the bands/artists are vegetarian, all the vendors sell veg products, and all the food is vegan. One day I will make this happen! I am one with nature so anything outdoors is cool with me.

5. Charity Affiliation.
This one is a done deal! I am affiliated with Dogs Deserve Better (http://www.dogsdeservebetter.org). In fact, my upcoming tour - The Rock Out & Recycle Tour 2010 - benefits DDB.

6. Private VIP Fan Site.
Another great idea that I desire to implement. I see this as being very interactive to, perhaps having a forum/message board, live chat room, etc.

7. My own creation-
Through my affiliation with EZ Raw Food 101 TV, I am a big fan of livecasting, so I created One World (R)evolution TV, an online, live, interactive pay-per-view subscription based TV channel. I will be utilizing this for my upcoming tour.

So now that I have all those ideas out there, what do I require to move forward?

1. Pro-active fans.
2. Chat with my web guy about creating a password protected special fan site.
3. Create a special "have dinner with me" program to coincide with my upcoming tour.
4. Write songs for "Song of the Month Club" program.